Astute observers of life online may already be familiar with “Dark Academia”—a stylistic trend currently blowing up on TikTok that draws liberally from Donna Tartt novels, T. Hayashida’s Take Ivy, goth culture, and Dead Poets Society. One practitioner of the style sums up Dark Academia as “young people trying to dress like old people” and encourages initiates to immerse themselves in ancient Greek tragedies and stock up on tweed blazers. Others have compiled lists of guidelines and tips on adopting Dark Academia and visual guidelines for Dark Academia apparel.
If you’re scratching your head in puzzlement at this point, here’s a brief explainer: Dark Academia is just the latest of a number of different online styles or “aesthetics” that have spread largely through social media. Some of these—such as cottagecore, VSCO, and e-girls and e-boys—have attracted a decent amount of mainstream attention. But what’s notable is that these styles barely scratch the surface of a bewildering array of online aesthetics that includes goblincore, pastel goth, and yes, even Karencore.Continue reading