Aesthetics for Birds

Aesthetics and Philosophy of Art for Everyone

September 15, 2017
by Aesthetics for Birds

What’s Wrong with Rebranding?

Aesthetics for Birds has recently undergone two semi-rebrandings – first last year and again this year. As such, we thought it would be interesting to have a discussion about the nature of brand identities, what rebrandings really are, and how we should feel about them. What follows is a conversation about these topics between AFB’s Alex King and Thi Nguyen.