You might think that you can’t, like, own a color, man.
But you’d be wrong. (And actually you’d have been wrong for a while. See Yves Klein Blue.)
Context: Maybe you remember the dustup earlier this year when superstar artist Anish Kapoor acquired the exclusive rights to (artistic) use of Vantablack, the blackest black in the world. Check it out:
Snarky remarks aside, it seems to make the aluminum look downright velvety. Artists were (reasonably) pissed about not being able to use this.
One such artist took revenge. Stuart Semple has developed the pinkest pink in existence. Check it out:
And he’s making it available to everybody except Kapoor. Even you* can go grab a jar for £3.99.
*Unless you’re Anish, in which case, wow! We’re super flattered. Click-like-share this blog with your friends!
He’s also developed the glitteriest glitter, which is about twice the price of the pinkest pink, and also available to anybody except Kapoor.
Real questions: Are these really the pinkest pink and glitteriest glitter? On what sort of scale? Is this just a publicity stunt? Was what Kapoor did just a publicity stunt? Does any of that matter? And is it a problem for the future of art, now that you can actually own certain colors? Or is it no big deal?
- Announcement on Semple’s website
- short but interesting discussion in the comments thread on Semple’s YouTube announcement
- Smithsonian Mag