For Matt’s updated thoughts about this topic, see his book, Why It’s OK to Love Bad Movies. Rotten Tomatoes was in the news this summer, as reports were made that the teams behind the Baywatch reboot and most recent Pirates of the Caribbean installment blame the critical aggregator for the films’ poor performance at the box office.  Both films had tested well, and the studios believe that audiences skipping the films in light of their poor Rotten Tomatoes scores otherwise would have attended and enjoyed them.  There is some evidence that the impact of Rotten Tomeatoes on box office earnings has in fact been minimal, but it’s hard to deny that the website has seen an increase in influence in recent years.  There’s no longer any need to actively search for RT scores.  If one simply Googles the title of the movie one is hoping to see, the RT score has … Continue reading →