AESTHETICS FOR BIRDS

Aesthetics and Philosophy of Art for Everyone


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THE HOUSE NEVER LOSES: HOW MICROTRANSACTIONS EXPLOIT VIDEO GAME PLAYERS

What follows is a guest post by Eliya Cohen, PhD candidate in philosophy at Princeton University.

Imagine an industry that makes use of a business model much like a casino’s, except – in the most literal sense of the phrase – the house never loses. Not only would the house win in the long term, but every iteration of every game would be one where the house never coughs up a cent. And curiously, it would be precisely because the house never has to pay out, because patrons can never win, but only lose something of value, that the model would be largely unregulated.

Welcome to the video game industry, where the product is so enchanting that we almost forget that producers exploit us while we play.

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