What follows is a guest post by Bence Nanay. Bence is Professor of Philosophy and BOF Research Professor at the University of Antwerp and Senior Research Associate at Peterhouse, University of Cambridge. He is the author of Between Perception and Action(Oxford University Press, 2013) and editor of Perceiving the World (Oxford University Press, 2010) and he just finished his book on aesthetics, Aesthetics as Philosophy of Perception (Oxford University Press, under contract), which is all about the concept of attention in aesthetics. This picture shows him doing depiction research and being fascinated by the way pictures can give us very wise advice… Attention!! So, I’ll spoil the 2014 World Cup for you. Not the games, those should be fun, if you’re into that sort of thing. The logo. Which you will see ad nauseam – on flags, World Cup merchandise, in commercials, everywhere.